Sunday, May 27, 2012

Things that Print Buyers Won’t Tolerate

By Margie Dana | Posted on May 23, 2012

Remember that old “$100,000 Pyramid”* game show? It was a contest between two teams, each comprised of a TV celebrity and an “average Joe,” who hoped to win the game and, therefore, a lot of money.

There was a big electronic board filled with a pyramid of different categories, which were hidden from the “average Joes.” Each contestant’s partner tried to get him/her to correctly guess the names of categories (worth a certain amount of money) by suggesting things that would be included in each category. Categories moving up the pyramid got increasingly more difficult to identify—and worth more money.

If I hosted such a game show, there’d be a category called: “Things that Print Buyers Won’t Tolerate – for Long.”

Here are some examples of clues a contestant’s partner might give to get him or her to guess the category correctly.

  • Dishonest printers and sales reps – God help you if they catch you in a lie.
  • Waiting too long for a price estimate.
  • Having the spec’d paper switched by a printer—without the buyer’s permission or even knowledge.
  • Invoices that don’t come anywhere near the estimate, even when specs didn’t change; or if they did change, without any discussion about the price by the sales rep.
  • Unresponsive sales or service reps.
  • Sales or service reps impossible to reach by phone in a timely fashion.
  • Misrepresentation (of what printers can and can’t do, equipment at the plant, etc.).
  • Unprofessional behavior.
  • A habit of missing delivery dates.

This is a short, but powerful, list. I can also share another category I’d like to use in this game: “Things that Endear Printers to Their Customers.” It would be much longer.

Another time, perhaps?

* According to Wikipedia, this show started in 1973 as the $10,000 Pyramid, with the late Dick Clark as the host.

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Source: http://feedproxy.google.com/~r/printingsbestblogs/sales-marketing/~3/FhC4mtuEyww/things-print-buyers-won-t-tolerate-working-printer-margie-dana

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