I found it really interesting how the contestants talked about “the scale”. They would say things like, “I’m just hoping all my work pays off on the scale,” or, “I don’t feel like the scale reflects how hard I really worked.”
But at the end of the day, the scale is the unbiased, supreme authority by which they are all measured — and they can’t argue with it. It got me thinking what that looks like for our marketing…
In marketing, our scale is ROI (Return on Investment). If your campaign makes you more money than you spent on it, it’s a success. If it doesn’t, it’s a failure.
But how can you make sure that your results will “pull big numbers” on the ROI scale — consistently?
On the Biggest Loser, the trainer’s pull from their past experiences and education to formulate workouts that are specifically tailored to MAXIMIZE weight loss. Sure, the contestants could lose weight on their own simply by being active, but the professional advice and motivation they receive from the trainers is usually the most vital part of their transformation.
For your marketing campaign, you need to find proven strategies for MAXIMIZING ROI. Without the right workouts and diet, the contestants wouldn’t lose weight. Without proper marketing systems and knowledge, you won’t make money — or at least not as much as you COULD.
If you feel like you need some of that proven advice or knowledge, don’t hesitate to get it. My marketing consultants provide FREE consulting and advice. Go ahead and call now to get a marketing fitness plan that achieves your goals! The number is 800-628-1804.
Anybody out there struck with marketing knowledge from a random source lately? Share it in the comments or email me at Joy.Gendusa@PostcardMania.com!
Best,
Joy
Source: http://www.postcardmania.com/wordpress/2012/05/what-the-biggest-loser-can-teach-us-about-marketing/
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