Search engine optimization (SEO) is a lot like dieting. Everyone and anyone seems to have tips on how to do it well but only a handful can actually say that they’ve achieved resounding success. And just as there’s a lot of myths about dieting, there’s also many common myths on how to optimize one’s page ranking. To help you in the right direction, I’ll debunk three conventional SEO myths below. Just remember that again like dieting, building up your SEO takes smart planning, determination to work at it daily and patience.
Many people seem to be looking for that magic process, as if there’s a straightforward and uniform answer that everyone can apply to any site which would allow them to get on Google’s first search page if done correctly. Truth is, there’s no cookie cutter, assembly line method that would be fully applicable to website A and website B. What there is are general SEO basics and guidelines that everyone should study to then design a unique SEO strategy that can work for them.
You can make significant headway if you can consistently churn out highly valuable content, perfect onsite meta-tags, do the legwork to build relationships, and join the type of online networks that can guarantee linkbacks BUT unless you also have TECHNICAL expertise, you may need to find a technical SEO consultant. There’s a crucial component to SEO that’s all about javascript, algorithms monitoring your content, site architecture programming, scripts, page caching, etc. so you will need to enlist a SEO web developer or at least a knowledgeable webmaster who understands your objectives to work with you on optimizing your site. You can usually find a technical SEO consultant or firm who charges by the hour, so depending on what your needs are, a small business site SEO campaign can be relatively low cost.
I agree, linkbacks are important. But choose quality over quantity. About every other day, Wicked Start gets spam from people soliciting to “add their link on our site in exchange that they’ll add our link on theirs.” Before you agree to linking to others, check out their audience and site traffic first. Make sure to spend your time building the right kind of relationships with sites that cater to the same market space as you do. Understandably, sites will not want to link to competitors so instead, reach out to online communities that offer free, unbiased guidance or review products in your industry. For example, if you’re selling vegan and gluten-free baked goods online, send a note to healthy living online publications with a strong following to check you out. They may write up an excellent review and set up the right kind of effective link-backs.
 | Bryan Janeczko – Founder, Wicked Start Bryan has 15 years of financial and entrepreneurial experience including co-founding start-ups like Nu-Kitchen, an online food retailer. Bryan is an active board member of the Entrepreneur’s Organization (EO) and StartOut. He is dedicated to the success of all small businesses. www.wickedstart.com | Facebook | @WickedStart | More from Bryan |
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