via Designer Creates Eco-Friendly Minimalistic Coca Cola Can – DesignTAXI.com.

New York-based designer Ryan Harc has created a concept design for a minimalistic Coca Cola can that is eco-friendly and 100% recyclable.

In his concept design called ‘Colorless’, the can has been designed with a convex logo instead of Coca Cola’s signature red and white painted-on design.

According to Harc, he said that by stripping away the colors it would reduce energy and efforts to separate the toxic paint from the aluminum cans during the recycling process.

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